Speedo International is one of our longest-standing corporate supporters and has just announced a fantastic campaign to support the 2008 swim. Speedo has produced a World Swim Against Malaria swimwear line which is being promoted by supermodel Alex Wek and photographer Daniela Federici. Daniela has produced a powerful image of Sudanese-born Alek wearing the swimsuit and Alek herself is also organising a swim and setting up a fundraising page.
In keeping with the spirit of the entire operation of World Swim, 100% of Speedo’s profits from the sale of the swimwear will come to the Against Malaria Foundation and 100% will buy nets.
Speedo has also launched its own Swim Around the World Challenge - which you can support by joining on-line at http://www.worldswimagainstmalaria.com/Speedo
Here is a copy of Speedo’s press release.
Here also are high resolution images of the four shots released.
